Connecting hospital to hospital,
toward the next step in treatment and testing.

FOR DOMESTIC & INTERNATIONAL PARTNERS

What partners need to know:
Maru’s proposal.

Centered on veterinary care for companion animals, we present a partnership model that connects treatment systems, specialized testing, training and operational support. For hospitals in Korea we explain clinical and testing collaboration; for overseas buyers, an adoption structure operated together with local hospitals.

Source: Korean business plan, p. 3 and pp. 12–16. Test names and functions are finally confirmed against the supplier’s current veterinary product materials.

DOMESTIC PARTNER CHECKLIST

For domestic partners,
clarity on the work each will actually do.

The success of a partnership is measured not by the number of hospitals but by whether actual clinical connections, completed tests, explanations of results and follow-up care continue. Operational checks do not replace verification of treatment effects.

Source: Comprehensive document, Implementation sections 6, 8, 9 and 10. This is a practical summary for domestic partnerships, not confirmed contract terms.

INTERNATIONAL BUYER / OPERATING MODEL

For overseas buyers:
what to adopt, and how.

1. Two pillars of adoption

The plan proposes placement of treatment systems at local hospitals, and sample collection, analysis in Korea and report return, as two separate tracks. Starting with testing services can also be considered; the scope and schedule of equipment adoption and testing operations are discussed separately.

2. Roles in Korea and locally

3. Linking samples and results

1. Collected at local hospitals

   Samples are collected according to each product’s guidelines and linked to the animal’s information and an intake number.

2. Transported to the analysis lab in Korea

   Whether export and import are permitted, as well as storage, packaging, shipping and sample acceptance criteria, are confirmed first.

3. Analysis and report

   The actual lab, test method, criteria and limitations, and expected result date are confirmed.

4. Results returned locally

   Explanations in the local language are linked with the attending veterinarian’s interpretation and follow-up care.

4. Training and technical support

The plan proposes that local veterinarians receive training in Korea in theory, equipment, hands-on practice and report reading, and then apply it in local operations. Listed training topics include telomere-related protocols, microcirculation, light fusion and gold thread, and PetAge360 report reading. The courses actually available, qualifications and usage rights, interpreting, duration, costs and after-sales support are agreed separately.

5. Adoption costs and regional rights

The plan’s cost and revenue structure consists of equipment supply or rental, per-test fees, consumables, and training and support. Amounts, revenue-sharing ratios and minimum operating volumes are not presented as fixed figures. Retesting intervals are likewise set according to product evidence and the veterinarian’s judgment, and recurring revenue is not guaranteed.

Regional branches and conditional exclusivity and recruitment rights are proposals in the plan. Whether rights cover a whole country or a specific region, as well as their term, products, performance conditions, renewal, termination and resale rights, are confirmed in the contract. Because the plan mentions sale, rental and free rental as equipment supply methods, final ownership, custody and return terms must be negotiated.

Source: Korean business plan, p. 12 (products and adoption), p. 13 (sample cycle), pp. 14–15 (organizations, regional rights and training), p. 18 (cost and revenue structure). The above does not confirm any local permit or supply contract.

FROM REVIEW TO PILOT

From document review
to a local pilot.

1. Confirm the buyer’s region and capabilities

   Summarize the country, responsible entity, affiliated hospitals and veterinarians, products of interest and expected operating scale.

2. Review adoption materials

   Review equipment specifications, safety and performance data, rights documents, veterinary test descriptions, anonymized reports, original case records and training scope. Patents are distinguished from certification of treatment effects.

3. Agree on supply and local conditions

   Finalize quotes, logistics, permits, sample export and import, data handling, language, settlement and support responsibilities. We do not give blanket statements that permits are unnecessary in a particular country.

4. Small-scale pilot operation

   Check the turnaround time for collection → intake → analysis → return, and the procedures for training, explanation and equipment support.

5. Expand after reviewing results

   Review actual operating records and agree on contract scope, follow-up care and the next supply.

Information needed for the first discussion

• Country, city, company or hospital name, and contact person
• Hospital network and whether local veterinarians will take part
• Areas of interest among testing, equipment and training, and planned scale
• Preferred schedule, document language, local logistics and adoption experience
• Questions about regional rights, costs, training and support

Source: Korean business plan, pp. 19–21, and Comprehensive document, Implementation sections 5, 9 and 10. The quarterly schedule in the plan is a planned outline, not a confirmed delivery date or service launch date.

DOMESTIC HOSPITAL PARTNERS

Starting with hospitals in Korea:
clinical and testing partnerships.

We discuss together how to connect Maru’s core treatments and specialized testing partnerships to the clinical workflow of other animal hospitals. We distinguish treatment referrals from testing collaboration, and aim for a structure in which roles between hospitals and explanations to owners connect smoothly.

A partnership starts not by increasing the number of hospitals but by defining the work each will actually take on. After agreeing specifically on target animals, areas to be provided, referral and feedback methods and follow-up care, we review the process on a small scale.

AREAS TO DISCUSS

Three partnership areas
to discuss together.

CLEAR RESPONSIBILITIES

Clear roles
keep partnerships going.

These are role divisions to be agreed in partnership design. Each organization’s actual responsibilities and contract terms are set through the relevant discussions.

CLINICAL REFERRAL & FEEDBACK

From referral to feedback,
we connect clinical information.

What to share when referring

• The animal’s basic information and current symptoms
• Previous tests, imaging and clinical records, and current medications
• Purpose of the referral and the attending veterinarian’s questions
• What has been explained to the owner and the scope of consent

What to carry forward in the feedback

• Findings from the examination and treatments applied
• Items to watch in concurrent care and follow-up observation
• Follow-up care plan and each hospital’s responsibilities
• Next contact and how to check the animal’s condition

We define what the referring hospital and the treating hospital each need to know. This is not a process that leads automatically to a specific treatment; a veterinarian reviews whether it applies to each animal.

TESTING WORKFLOW

Until each test is complete,
we align every step together.

1. Explain the purpose and target of the test.

   The hospital and testing staff agree on test items, limitations, preparation and the scope of cost explanations.

2. Collect and ship according to each product’s guidelines.

   Samples are accurately matched with referral information, and storage, shipping and intake requirements are followed.

3. Confirm intake and results with the analysis lab.

   Sample suitability, expected result timing and the procedure if re-collection is needed are shared among the staff involved.

4. Explain the report together with clinical information.

   The lab’s explanation of the analysis and the veterinarian’s clinical judgment are kept distinct when explaining to the owner.

5. Continue observation and handle inquiries.

   Determine whether the owner understood the results, whether further consultation or care is needed, and who will handle follow-up questions.

TRAINING & SHARED MATERIAL

Sharing resources,
aligning how we explain.

Training on technologies or equipment follows the scope permitted by the rights holders and responsible experts. Sharing materials or taking part in training is not described as automatically granting usage rights or qualifications for any specific technology.

PARTNERSHIP STEP BY STEP

Partnership,
one concrete step at a time.

1. Tell us your hospital’s needs and areas of interest.

   We narrow down which work is needed first: referrals, testing collaboration or training.

2. Align on scope and responsibilities.

   We confirm the actual staff, the scope of care, analysis and supply, and schedules, contacts and terms.

3. Review the process on a small scale.

   We check that everything connects from intake to results and feedback, and that the work and owner explanations run without difficulty.

4. Review records and improve the process.

   We sort out issues with delays, re-collection, inquiries and handover, and apply the lessons to the next round.

5. Expand the partnership within the confirmed scope.

   Expansion is discussed based on whether the actual work and responsibility structure hold up.

Small-scale operational checks and clinical research to verify treatment effects have separate purposes and procedures.

INTERNATIONAL PARTNER DIRECTION

Connections built in Korea,
together with local hospitals.

Our international partnerships are directed toward a partner structure centered on local animal hospitals and veterinarians. Going beyond translating our Korean materials, we define roles to fit local clinical, analysis, supply and explanation processes.

Clinical, testing, shipping, product and data-handling requirements in each country must be confirmed according to the actual targets and methods. We do not present contracts, exclusive rights or local services in any specific country as already confirmed.

PREPARE FOR A CONVERSATION

Preparing before we talk
makes the discussion more concrete.

• Hospital name, region, attending veterinarian and business contact
• Areas of interest: referrals, testing, training, international partnership
• Work you want to connect with your current clinical workflow
• Target animals and expected operating scope
• Staff responsible for samples, reports and owner explanations
• Questions to confirm first on schedule, supply, costs and responsibilities

General partnership discussions do not require sharing individual medical records in bulk. At the actual referral stage, the necessary information and scope of consent are defined before anything is shared.

QUESTIONS & ANSWERS

Common questions
when discussing a partnership.